U.S. Latinos by the Numbers
According to 2010 Census data, Latinos in the U.S. are 50.3 million strong, accounting for 16.3% of the population. That means roughly one out of every six individual in the U.S. is Latino. If you segment just the children, the number jumps to one in every 4. In the State of Florida alone, the Latino population shoots up to 22.3% — almost one in every five.
Latinos accounted for more than half of the nations growth in the past decade. Their buying power hangs at around $1 trillion, and for the first time in history, more are being born in the US than migrating from foreign countries.
If U.S. Latinos were considered their own country, they would be the second largest Spanish-speaking nation in the world.
This numeric breakdown was the intro to an insightful conversation on the fastest growing minority market in the U.S. at the Florida Public Relations Association’s Capital Chapter’s very first Hispanic Marketing Panel last month. The panel brought in several impacting Latino marketing professionals —- including world-renowned ethnographer and marketer Dr. Felipe Korzennny, the Florida State University Center for Hispanic Marketing’s Antonieta Reyes Echezuria, and Moore Consulting Group Latino’s very own Fernando Rodriguez. At the core of the conversation were numbers that helped drive the relevance of the Latino market in the U.S.
These numbers are meant to be eye-opening fundamentals in understanding the sheer power. The majority of these numbers aren’t new. In fact, these numbers have aided me in making several pitches; I have several cheatsheets. Here are some highly visual aids about Latinos in the U.S.: the first is a video titled “The New American Reality” by Univision and the second is an amazing info-graphic by Latino Branding Power.
Tags: Census data for Latinos, Florida State University Center for HIspanic Marketing, FPRA Capital Chapter, Latinos, Latinos in the U.S.